Creating spaces you love.

ABOUT SARA

Founded in 1967, SARA Group has established itself as the Middle East’s leading distributor of luxury bathroom products, high-quality tiles, superior hospitality equipment, beautifully designed tableware, gift items, and home accessories.

At SARA Group, we strive to constantly provide unique lifestyle products and solutions that enable our clients to fulfill their functional, design, and quality aspirations.

From retail to wholesale, large projects to smaller ones, our aim is to offer our customers an innovative product range combined with expert opinions and fresh perspectives. Whether you are planning a dream home, or fitting out a five-star hotel, we will deliver customized solutions through a collaborative approach and unmatched professionalism.

SARA Group has a proven success track record of over 50 years, and today we are proud to say that we have set the standards of our industry by taking part in many of the most important development projects in the region.

BATH & KITCHEN

VILLEROY & BOCH

ROOMOURS

PROJECTS

VISION & MISSION

Vision
To help our customers create exceptional spaces that fulfil, inspire and delight.

Mission
To realize our client’s aspirations through a commitment to leading the market; by offering innovative and sustainable lifestyle solutions; and by providing passionate and professional service.

VALUES

Connected. Collaborative. Proactive. Professional. Bold.

OUR PROFILE

Learn more about SARA Group: our team and operations, our wide collection of brands, our distribution network, and our major projects by browsing our digital company profile.