Since their origin in 1967 SARA has established itself as one of the leading retail, projects and wholesale distributors of building materials, ceramics, tableware and hospitality products in the region. They are recognized across the Middle East for unparalleled knowledge of the industry, business and consumer needs. Their operations span from the Kingdom of Saudi Arabia, UAE, Lebanon, Qatar, Bahrain, Oman, Kuwait, Ghana, Ivory Coast and China making them the preferred business partner of choice.
Since its foundation the company has grown to become the region’s leading supplier of high quality products such as crystal, chinaware, glassware, kitchen equipment, bathrooms, ceramics and sanitary.
A number of the most prestigious hotels, iconic landmarks, restaurants, airlines, golf clubs and a myriad of other clientele throughout the Middle East carry their products with pride.
Since 1967 SARA has lead the industry through innovative and sustainable business practices. Their business is managed by efficient, self-motivated and dedicated employees that work closely with leading experts and now operate from fifty highly visible showrooms and eight warehouses covering the largest cities in the region.